Google’s spiderbots seek out new content and information when weaving their way around the acres of type online, so refreshing your content on a regular basis is a wise way to ensure maintaining organic SEO.
Blogging is the perfect way to add new content to your website without having to reinvent your copy wheel every week. The challenge comes in creating new, informative and interesting posts that people will actually appreciate reading, rather than blatant advertisements that switch people off and, as importantly, switch Google off.
Bloggers who do best are those who create news and comment that entertains, informs and even educates. Your website has been designed to explain what you do and get that vital click through; use your blog to drive new traffic, build relationships and to set yourself apart from your competitors.