About

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With Blackcurrant you’ve found the perfect partner for all your marketing  needs.

It’s been my experience that businesses are founded on the basis of two key drivers: the founder has the passionate belief that he or she can do it better than anybody else, and they have the work ethic to prove it.

Where small businesses are concerned this passion and work ethic often combine to create a successful end result, but the long hours and dedication required to achieve this leaves little time for the research, decision making, planning and execution that must go into any marketing activity, meaning that taking a proactive stance on promotion and customer loyalty comes somewhere towards the bottom of your to-do list.

But without marketing your business, growth will be slow, if not static, and customers can be poached elsewhere.

I am a Cheshire based marketing specialist with over 25 years experience in the marketing industry.

My career started in response based marketing for a top-five Manchester-based mail-order business, followed by senior roles in marketing management at Financial Services organisations.  Here I learned that every penny counts; even the biggest businesses insist you count every response and justify every penny spent! Time as a client services director with a Manchester-based agency introduced me to the challenge of juggling multiple, diverse projects across a wide variety of business types.

My decision to set up for myself in 2009 has been one I’ve never regretted, and has given me a very personal insight into the challenges faced by small businesses and the self-employed.

I have worked for a wide range of clients, utilising my skills and experience in a wide variety of ways, from online and offline campaign planning to creative development, from website development and launch to website overhauls. I am also a professional copywriter, utilising my skills to create SEO driven content and blogs, magazine and newspaper editorials, effective press releases and responsive advertising.

I work with a network of skilled designers and digital experts, or can connect with your own people to provide a seamless service.

My considerable experience allied with my writing skills ensures that Blackcurrant can provide a full marketing service, on a part-time or ad-hoc basis.  It’s like having your very own marketing manager, but at a fraction of the cost – and no need for all those pesky employment hassles!

Call me to today on 0780 301 1350 or email me at kate@blackcurrantcopy.co.uk.

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