Author Archives: blackcurrantcopy

The Eternal Truths of Marketing

When I started my marketing career it was with a mail order company in Manchester, JD Williams, with a large department filled with women (and the occasional chap) who had learned their trade from the bottom up. I was fast … Continue reading

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When Is The Best Time To Post on Facebook?

A client asked me yesterday when the optimum time was for posting on Facebook. Common (or marketer’s) sense tells me that this will vary according to your message and your market. A fun message to a young target market will … Continue reading

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Make Time For Marketing!

Small businesses are often run by a single individual with a dream. It is through their sheer hard work and determination to succeed that the business grows from the first client onwards, but then they often experience a plateau, or, … Continue reading

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Should You Be On Google+?

Ask any social media expert and you’ll get a resounding “Yes!”  Ask any content marketing specialist and you’ll get a “What? You mean you haven’t already?” The clue to both these responses is in the name – Google+.  With more … Continue reading

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Are You In Danger of Becoming A Phubber?

I’ve read some very entertaining accounts of the latest technology driven social phenonemon recently – phubbing. Defined as ‘the act of snubbing someone by looking at your phone instead of paying attention’, on the highly amusing Stop Phubbing site, it’s … Continue reading

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Social Media Overload?

Or should I say ‘Overlord’?! It can sometimes feel like we spend all our time updating our social media sites, and not enough on actually doing the work we earn an income from. So, how do we take back control … Continue reading

Posted in Connect, connect, SEO, Social Media | Tagged , , , , | 1 Comment

Refresh Your Content

How often do you post on your blog? How often do you refresh the content on your website? Google’s spiderbots seek out new content and information when weaving their way around the acres of type online, so refreshing your content … Continue reading

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