Category Archives: Getting it Write

Communicating your message to your target audience is key to your business success. But do you really need a copywriter?

The Eternal Truths of Marketing

When I started my marketing career it was with a mail order company in Manchester, JD Williams, with a large department filled with women (and the occasional chap) who had learned their trade from the bottom up. I was fast … Continue reading

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I wrought this…

During a recent first conversation with a new client, he advised me several times that he was looking for a wordsmith and had been told that I fit the bill. Focussing at that point on learning a bit more and … Continue reading

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Do I Need A Copywriter?

Never before has the written word carried such power. Web content, SEO, blogs, social media, emails…getting your copywriting right first time is more important than ever. When so many of us spend hours each week, if not each day, posting … Continue reading

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