Google+ Learn…and grow

contactmeMaybe it’s my age, but every time a new social media site comes along I flinch and bury my head for a while.

However, as a freelance marketing communications specialist I can’t afford to stay in ostrich mode for long!

Google+ has, I confess, rather sneaked up on me and shouted boo.  I was aware of it, but hadn’t added it to my list of things to do.  But, as I spend all my time telling clients they need to maximise their Google impact, I thought I should pay a bit more attention to what Google could do for me too!

Anyway, it’s up and running (just waiting for my verification postcard, which is, I think, a very reassuring touch, thank you Google!) and soon I’m going to be able to connect, connect, connect with even more people online. 

Just as soon as I find that 25th hour…!

PS: If you’re looking for a simple guide to get you going, I don’t think you can do better than this one…http://www.britmumsblog.com/2012/06/take-the-google-masterclass/

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I wrought this…

whatidoDuring a recent first conversation with a new client, he advised me several times that he was looking for a wordsmith and had been told that I fit the bill.

Focussing at that point on learning a bit more and fixing a first meeting, I didn’t really notice the terminology he had chosen.

Later on though, I realised that ‘wordsmith’ is a label I rather like.

Take the word ‘blacksmith’; to me a blacksmith is more than someone who makes horseshoes.  A smith is someone who takes a very basic raw material and creates something useful and frequently beautiful.  A smith spends years training and honing their skill and has learned to twist and temper, smooth and polish the basic material with which he works.

A wordsmith is therefore someone who takes the raw materials of communication and creates something that does a job, efficiently, effectively and, often, beautifully.

As a freelance copywriter, my days are spent taking information about a variety of diverse businesses – from jewellery to fertility – and manipulating it into a readable form. A form that draws in the target audience, keeps their interest and encourages them to take the action that the client wants taken.  Click here, phone there, call in, do that, avoid this, buy from us and donate, donate, donate.  It’s a skill, honed by experience, and one that the term wordsmith perhaps reflects better than the term copywriter.

Writing great copy is a task I never find tedious, am always intrigued by and intend to keep doing!  The buzz word for anything ‘crafty’ at the moment of course is artisan.  So, am I an artisan wordsmith?  I’ll let my clients judge that!

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Do I Need A Copywriter?

aboutmeNever before has the written word carried such power.

Web content, SEO, blogs, social media, emails…getting your copywriting right first time is more important than ever.

When so many of us spend hours each week, if not each day, posting our thoughts and feelings on social media, reading blogs, scanning websites, it’s easy to think that getting your business’s message to your target audience is straightforward.  Think again.

The vital thing to remember about the internet is that once it’s out there, it can be there forever.  Get it wrong and you can lose customers, your reputation and even your business.

Using a professional copywriter is a wise move.  Freelance copywriters live and die by their quality of writing.  By choosing to work with a professional, you can stick to doing what you do best and limit your risk online.

Like any other business professional, your chosen copywriter should have a provable track record of producing copy for all requirements, both on- and offline.  Ask to see examples of their work, ask for references, take the time to discuss your business with them and be sure that they understand particular communication objectives.

Campaign planning, looking at all your communications channels and agreeing upon how you will use each to deliver your message, will assist you and your copywriter in meeting your objective.

Using a professional copywriter will not only free you up to run your business, but will ensure that you say exactly what you want to say, safely and consistently.

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Google Gets Bored…

idoit  Businesses serious about using their websites to attract customers and develop a relationship with them should know one thing…Google gets bored.

It’s all very well spending time and money creating a fabulous site, filled with pretty pictures and grand statements about your business and how you meet your customers’ needs to perfection, but if you then don’t touch it again for months or years, Google will move on.

With the competition for the searcher’s attention now you can’t rely on a basic selection of keywords dotted around your site.  Every one of your competitors will have the same keywords up there.  Copywriting is key, and it needs to be an ongoing process – update your content, blog, add videos, whatever it takes to keep the site active.

To maintain Google’s interest, to ensure their clever little spiders keep visiting your site and pushing it up the rankings, you need to provide a continual stream of informative, interesting and useful information.  In short, make yourself an authority.

Blog posts reflecting seasonal trends, responding to current news, picking up on Social Media trends…all these are grist to Google’s mill.  But you need to be wise – too many purely commercial posts and Google gets miffed.  After all, if it’s all about the e-commerce, they reason that you should be paying for your ranking.

Organic SEO is a necessity for those businesses that have neither the funds to pay for Adwords, nor the fame not to need them.  It’s not easy, it’s not a one-time deal, but it is effective.

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