Tag Archives: web content

The Eternal Truths of Marketing

When I started my marketing career it was with a mail order company in Manchester, JD Williams, with a large department filled with women (and the occasional chap) who had learned their trade from the bottom up. I was fast … Continue reading

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Make Time For Marketing!

Small businesses are often run by a single individual with a dream. It is through their sheer hard work and determination to succeed that the business grows from the first client onwards, but then they often experience a plateau, or, … Continue reading

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Should You Be On Google+?

Ask any social media expert and you’ll get a resounding “Yes!”  Ask any content marketing specialist and you’ll get a “What? You mean you haven’t already?” The clue to both these responses is in the name – Google+.  With more … Continue reading

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Refresh Your Content

How often do you post on your blog? How often do you refresh the content on your website? Google’s spiderbots seek out new content and information when weaving their way around the acres of type online, so refreshing your content … Continue reading

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I wrought this…

During a recent first conversation with a new client, he advised me several times that he was looking for a wordsmith and had been told that I fit the bill. Focussing at that point on learning a bit more and … Continue reading

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Do I Need A Copywriter?

Never before has the written word carried such power. Web content, SEO, blogs, social media, emails…getting your copywriting right first time is more important than ever. When so many of us spend hours each week, if not each day, posting … Continue reading

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Google Gets Bored…

  Businesses serious about using their websites to attract customers and develop a relationship with them should know one thing…Google gets bored. It’s all very well spending time and money creating a fabulous site, filled with pretty pictures and grand … Continue reading

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